In moments of uncertainty, people tend to gravitate to what they know. Brands with rich heritage and longevity give people a sense of trust. They make connections with history and tradition. This is what the Coldwell Banker Global Luxury® name brings to the buying and selling process. Today’s real estate agents and affluent consumers gravitate towards the Coldwell Banker Global Luxury program because of our established record. As the oldest and most established residential real estate franchise system in North America, the Coldwell Banker brand has truly seen it all. When it comes to luxury real estate and marketing, we are truly the most knowledgeable in the industry.
We are constantly putting our knowledge to work for you. One example: Homes & Estates magazine. The fall 2022 issue is already hitting Coldwell Banker Global Luxury offices worldwide and the most affluent ZIP codes in the U.S. via The Wall Street Journal. The issue is yet another expression of our dedication to the craft of catering to the world’s most sophisticated clientele. It’s beautiful, culturally relevant and inspiring for those who are ready to try something a little different this year – whether it’s travel, dining or an electric vehicle! Our recently launched and expanded 2022 Modern Luxury partnership is another example of how we continue to celebrate the incredible talent and expertise of our agents. And our team is currently hard at work on our next report, which we’ve newly dubbed “The Trend Report.” Set to be released in October during Gen Blue, this totally refashioned report will give agents more hard-hitting luxury real estate trend news that they can easily adapt and use in their markets to create dialogue with clients. Knowledge will be everything in this changing market, and this is one of many ways Coldwell Banker Global Luxury Property Specialists will be able to distinguish themselves from the rest of the competition.
Despite our 116-year history, our ability to evolve and adapt to changing market conditions is one of our greatest strengths as a brand. It’s a part of our legacy, and why we have continued to lead in the luxury real estate realm decade after decade. We truly never stop moving.