A new year is upon us and with it, a new chapter. The events of 2020 have profoundly changed us. Not just personally, but professionally, too. We have reimagined everything — from the way we serve our affluent clients to how they buy and sell and even what home means to them. Real estate’s resilience is the story I want to tell as we march forward toward a new future.
Moving forward is our theme for 2021. There are many examples already. Our listing syndication partnership with JamesEdition is one of our newest and most exciting announcements. The digital partnership is a powerful way for Coldwell Banker Global Luxury® Property Specialists to reach high-net-worth individuals around the world. All Global Luxury listings priced at $1 million+ will be featured exclusively on JamesEdition.com, which reaches 550,000+ high-value buyers each month and delivers 12 million impressions across the globe. Additionally, listings will also be syndicated on Bloomberg’s Property marketplace by JamesEdition, which has 75.2 million users worldwide. As Global Luxury Ambassador Jade Mills noted in our recent “How I Sell” feature: “What JamesEdition does is that it connects my listings with other luxury goods that my clients want or use, whether they are yachts or a private jet. To see their homes featured alongside these other luxury categories makes my clients feel like they are in good company.”
We are excited about our Homes & Estates special edition, set to hit Coldwell Banker offices and top ZIP codes around the country on February 5 via the Wall Street Journal. “The Report,” our annual review of real estate markets and trends, is also slated for release in mid-February. These resources are powerful reminders of how Coldwell Banker helps Global Luxury Property Specialists expand their expertise, grow their business and keep clients informed on the trends driving the luxury world.
We have much to look forward to in the next days and months ahead. If 2020 taught us anything, it’s that our industry has incredible resolve. We rose to the occasion and we will do it again, with grace and care for those we serve.