The Coldwell Banker® brand has a presence in 47 countries and territories. When brand reach is spread that far and wide, keeping your message consistent across the globe is a monumental undertaking.
“When we reimagined our luxury program just two years ago after being a leader in the industry since 1933, we wanted to be sure that our new vision was experienced in the same way, regardless of where our sales associates or clients were in the world,” explains Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC, who heads the Coldwell Banker Global Luxury® program. “Real estate may be local, but we believe luxury real estate is global. We believe having an exceptional luxury experience with those who excel in their craft transcends markets and industries.”
The Coldwell Banker Global Luxury team came up with an answer: an elite global ambassador program made up of the crème de la crème of Coldwell Banker sales associates who can travel the globe, share their knowledge and educate new Global Luxury Property Specialists about the advantages of Coldwell Banker’s unique luxury real estate marketing platform through a comprehensive certification course. “We wanted the best of the best in the industry to represent the Global Luxury program,” says Hogan.
The company set standards high. To qualify, Global Luxury ambassadors are required to maintain sales levels in the top 5% average sales price of their local markets. Typically, they land in the top 1% of sales associates in the entire real estate industry. “They are truly at the top of their game in terms of sales volume, and each of them is committed to the highest levels of success in every aspect of the industry,” adds Hogan. From those rigorous standards, the company hand-selected top real estate professionals to be Global Luxury ambassadors, with nine currently representing the United States: Jade Mills, Wendy Walker, Tracy Allen, Jessica Edwards, Lucio Bernal, Carrie Wells, Ricardo Rodriguez, Christophe Choo and Danny Hertzberg.
“These individuals are committed to the Global Luxury Program and they know our platform so well that they represent the brand and the program in the field,” says Hogan. “They literally are the face of Global Luxury to the affluent consumer and to the Coldwell Banker sales associate network of over 92,000. When this new program was conceived, we thought it might be difficult to ask so much of independent contractors who operate their own small business to give their time and even share many of their own trade secrets. To ask them to travel and stand in front of a room of hundreds to perform was a bold ask on our part. However, they are leaders in their markets for a reason — they always show up. They give so much of themselves as we travel across the world, sharing what it takes to be a Global Luxury Property Specialist.”
A real estate icon in her own right, Beverly Hills real estate agent Jade Mills is best known for her integrity, loyalty and professionalism. In 2017, Jade was ranked the No. 1 real estate agent in the nation for Coldwell Banker and the No. 1 agent for all brokerages nationwide. Jade has achieved the highest sales volume on record of any agent in Coldwell Banker history, just recently surpassing an astounding $5 billion in career sales. In 2016, she represented 27% of all the homes sold in excess of $30 million in the Westside of Los Angeles, which included her representation of the buyer exclusively on her historic sale of the Playboy Mansion for $100 million.
As an industry leader with 29 years of dedication, Tracy Allen’s extensive market knowledge and skill have consistently placed her among the elite of Hawaii’s Realtors. In addition to holding the record for the highest closed residential sales on the entire Island of Oahu, Tracy consistently ranks in the top 1% among her colleagues locally and nationally. She was bestowed NRT’s prestigious Society of Excellence Award for achieving an exceptional level of sales in 2014 and again in 2017, representing the very top tier of sales performance. Tracy is the only Coldwell Banker agent in Hawaii and one of just 54 individuals, or less than one per 40,000 NRT Coldwell Banker independent sales associates, in the United States to receive this honor not only once, but twice. In addition, she placed among the top ten sales associates, ranking sixth overall among more than 85,000 Coldwell Banker agents internationally based on closed sales. Tracy repeatedly dominates the luxury sales market and is the Top Producer of Coldwell Banker Pacific Properties in Honolulu, Hawaii.
Wilmington, North Carolina-based Jessica Edwards is known for her innovative use of technology and video in real estate and cutting-edge marketing tactics. As the breakout star of Coldwell Banker’s YouTube Channel, she has received local and national recognition for her efforts and success. Her group, “The Carolinas Finest, Jessica Edwards & Associates team,” ranks No. 1 at Coldwell Banker Sea Coast Advantage. With an intimate knowledge and expertise of the local luxury market paired with the international reach of the Coldwell Banker Global Luxury program she has become sought-after for her passionate dedication. Her hands-on approach and adaptability have earned her a well-respected reputation, not only with clients but also amongst her peers throughout the industry. Edwards was also honored to serve as the Coldwell Banker Real Estate Consumer Specialist for over six years. Regularly interviewed by reporters (CNBC, USA Today, Fox Business, Wall Street Journal, etc.) to discuss real estate trends and provide timely advice and guidance allowed Edwards to become a nationally renowned real estate expert.
Headquartered in sunny Palm Springs, California, Lucio Bernal has served affluent clientele for over 20 years and enjoys sharing his experience and expertise with industry colleagues and his successful team. In addition to being a Global Luxury ambassador, he is also the instructor for the Institute for Luxury Home Marketing (ILHM) part of the Global Luxury course. With keen insight into executive and corporate relocation services, Bernal understands and adapts to constant changes in the luxury market and modestly priced homes and condos. In addition to his work on behalf of the Global Luxury program and ILHM, he has served as past president of the Palm Springs Regional Association of REALTORS®. He was named the association’s REALTOR® of the year in 2015.
Carrie Wells has been working in real estate since 1992, and with Aspen-based Coldwell Banker Mason Morse since 1993. It is this level of experience that marks Carrie’s representation and delivers results. Since Carrie’s real estate beginnings in the early 1990s, she has been ranked as the No. 1 agent in Colorado for Coldwell Banker, ranked within the top 1% of real estate sales nationally for the past 21 years, and has consistently been in the top 10 for adjusted gross commission for Coldwell Banker worldwide for the past 18 years. Each year, Carrie is ranked among the top 10 brokers in the world for gross commission income earned and she is the top producing agent for Coldwell Banker’s Aspen office. Carrie often speaks at Real Estate lectures and conferences, and holds both G.R.I. (Graduate Realtor® Institute) and CRS designations. Carrie also volunteers on numerous advisory boards for various community groups, including the USC Athletics Board of Counselors and USC Marshall Business School Board of Lenders. She serves as a Trustee for the Aspen Music Festival and School and is a board member for the Aspen Community Foundation.
Boston-based Ricardo Rodriguez leads the No. 1 team in New England and ranks as the No. 1 Latino agent in the U.S. based on sales volume. Ricardo’s story is an inspiration to many, as he emigrated to the U.S. from Colombia at age 21 with only $25 in his pocket and taught himself to speak English. In only 14 years, he has managed to build a successful real estate business in Boston from the ground, up. Today, he is passionately and actively involved in his community. He specializes in developments, and is a master collaborator, building a name for himself in his market by forming strategic partnerships with some outside-of-the-box businesses to drive awareness to the projects he represents. He has been named among the “The THOUSAND” agents in the U.S. as ranked by REAL Trends and The Wall Street Journal, and has been voted Boston Magazine’s best real estate agent.
Christophe Choo is an award-winning, top-producing luxury real estate agent with over 30 years of experience serving Los Angeles’ most elite Westside neighborhoods. He is known for his charisma and cosmopolitan flair, but is known for breaking sales records in prominent Westside locations spanning the Platinum Triangle, including Beverly Hills, Holmby Hills and Bel Air. For many years, he has enjoyed “top producer” status in the elite Coldwell Banker International Presidents Premiere, which honors the top 1% of Coldwell Banker agents worldwide. He consistently ranks among the top 100 of Coldwell Banker Global Luxury specialists. He was also ranked among America’s top agents in “THE THOUSAND” by REAL Trends as advertised in The Wall Street Journal. His enthusiastic embrace of social media and technology has raised his star status year after year. He was voted the No. 1 Real Estate Video Influencer in North America in 2018.
As a member of The Jills Zeder Group, Danny Hertzberg has received numerous awards and accolades, including being named to the “30 Under 30” list by Forbes, and most recently the “40 Under 40” list by the South Florida Business Journal.
Danny constantly employs the latest digital marketing strategies and social media innovations to market properties on an international level. Danny has presented many of these cutting-edge marketing strategies that he has developed at speaking engagements, seminars and conferences nationwide. Danny was selected to serve on Coldwell Banker Residential Real Estate’s smart home tech panel, “Selling Smarter: Real Estate and the Smart Home” at the 2017 and 2016 Consumer Technology Association (CES) Conference in Las Vegas. He has become an expert in smart home technology, and is often quoted by media like Reuters, Time and CNET in stories about the smart home trend.
Additionally, Danny is regularly featured in both national and local media outlets, discussing real estate trends in the South Florida luxury market. He has been quoted in The Wall Street Journal, Curbed, Forbes, Haute Living, Mansion Global, Miami Magazine, Ocean Drive magazine, Robb Report, Daily Business Review, South Florida Business Journal, The Real Deal, the Miami Herald, the Sun Sentinel, among others. He has also appeared on CNBC’s “Secret Lives of the Super Rich,” NBC’s “Open House,” CBS’s “Living Large” and CNBC’s “Power Lunch,” among others.
He is vice chair of the Miami Beach Visitor and Convention Authority, serves on The American Israel Public Affairs Committee (AIPAC’s) young leadership board.
Danny places great importance on giving back to the community. He and his sister Hillary, also a luxury real estate agent at The Jills Zeder Group, give back a percent of their real estate commission to a charity or charities chosen by the client. Called the Second Generation Giving Fund, Hillary and Danny have donated to charities close to the hearts of their clients after every transaction. Danny has also led his team volunteering with Habitat for Humanity’s Blitz Build for the last seven years.
Dawn McKenna is a luxury real estate force, celebrated for her creativity, style, energy, customer service and professionalism. She continues to set benchmarks as the No. 1 real estate agent in Illinois, best known for breaking sales records in Hinsdale, Ill.
Since her 2003 debut as a Coldwell Banker “Rookie of the Year,” Dawn has been responsible for nearly $1 billion in real estate sales. Dawn’s record sales have garnered international media attention, including The Wall Street Journal, Forbes and Crain’s Chicago Business. She has been a constant presence on the prestigious REAL Trends The Thousand, as advertised in The Wall Street Journal. She has graced the cover of Chicago Agent Magazine and earned the distinction of being named a Crain’s Chicago Business “40 Under 40.”
Much of Dawn’s success can be traced to her unmatched network and database of affluent clientele. Dawn has been a trusted “go-to” source for players and management of the Chicago Bulls and the Chicago Blackhawks, as well as some of the Windy City’s most revered television and radio personalities. She also counts business executives from blue chip companies such as Deloitte, Merrill Lynch, Goldman Sachs, and McKinsey Consulting among her clients. Attorneys from elite law firms, such as Kirkland & Ellis, McDermott, Will & Emery, Sidley & Austin and Baker & McKenzie regularly trust her representation on the buy and sell sides.
Dawn’s diverse background guides her real estate business to this day. Her experience as an interior designer helped hone her eye for detail. As a wealth manager at the Northern Trust Company, she learned the value of real estate as an investment and essential part of an asset portfolio — giving her unique insight into the financial decisions facing her clients. Even her time spent in the trading pits at the Chicago Board of Trade helped mold her decisive deal-making style. Dawn’s experiences as a former runway and print model, Miss Illinois USA contestant and nationally ranked figure skater give her rare poise when working with luminaries and high profile personalities.
Married for over 25 years, Dawn is a mother to four children. When she is not selling homes, she can be found attending sporting events, traveling, cooking and making memories with her family.
Stay tuned to learn more about the Coldwell Banker Global Luxury program and meet the elite international ambassadors based overseas.