“The flood gates are open,” declared Jade Mills (Beverly Hills, CA), in a recent Haute Residence panel I moderated with three other Coldwell Banker Global Luxury® Ambassadors: Vanda Demeure (Paris, France), Ricardo Rodriguez (Boston, MA), and Wendy Walker (Scottsdale, AZ). I couldn’t have said it any better myself. Luxury real estate is reopening with a bang, in what is being dubbed a “second spring” buying and selling season. New June listings are already on pace with those of June 2019. Many markets are seller’s markets — a remarkable turnaround, considering where we stood just two months ago.
Colorado has experienced an incredible awakening in the last few weeks, with the landmark ranch property Aspen Valley Ranch hitting the market for a record $220 million, listed by Carrie Wells of Coldwell Banker Mason Morse. This property would have been history-making on its own at any time, let alone during a once-in-a-generation pandemic. Another fabulous new $18 million Colorado property in Telluride is also generating buzz, which is why we chose it for the cover of our next Homes & Estates/Wall Street Journal supplement, set to drop in August.
The supplement is one of the many proprietary marketing and advertising opportunities we offer exclusively to Coldwell Banker Global Luxury Property Specialists. For more about the powerful reach of the Homes & Estates platform, I encourage you to read Aylin Pelin Onar’s “How I Sell” story. This new blog series highlights several other elite tools, like our One Million Impressions program and WealthEngine. If you’re wondering what makes the Coldwell Banker® brand different from other luxury real estate brands and how the industry’s top real estate pros are setting themselves apart from the competition, then this series should leave no question in your mind!
When you work with a Coldwell Banker Global Luxury Property Specialist, you are getting the full marketing power of a global brand that is in 43 countries and territories. We are truly borderless — and with the virtual adaptations we’ve quickly had to make in response to COVID-19, we are even less bounded by geography than ever before! For proof, just look at what’s happening overseas. In the last 90 days, we have launched six offices in France and three offices in Italy. Coldwell Banker Global Luxury Property Specialists in Turkey and Cyprus have also reported great success with their two-day virtual training courses. “The course is so effective and we are doing great work, which is unique and definitely making a difference in the luxury market,” Aylin recently shared with me. These outstanding results and office openings are testaments to our authority and resilience. People find comfort in tried-and-true heritage brands, and after over 114 years in this business, we can deliver that stability, leadership and consistent lifestyle experience that our clients so greatly need right now.
In times of difficulty and uncertainty, leadership is more important than ever. That leadership has been on display in Coldwell Banker CEO Ryan Gorman’s recent State of the Union talks on Facebook Live. With over 12,000 viewers tuning in over the last two months, it’s clear that real estate has an important role to play in our country’s next evolution. Where do we want to shelter in place? How can we make housing more equitable? How do we continue to be present and care for all our clients’ needs in this historic moment? These questions and more keep us motivated, focused and inspired to learn from our present and change our future.
Craig Hogan is the vice president of luxury for Coldwell Banker Real Estate LLC and a 20-year real estate veteran based in Chicago.