Name: Jade Mills
Location: Beverly Hills
Years in Real Estate: 30+ years
Trick of the Trade: JamesEdition
Best Use: Listing Syndication
How it works The Coldwell Banker Global Luxury® program’s new partnership with JamesEdition is a listing syndication service for all Global Luxury listings priced at $1 million+. These listings will live on JamesEdition.com, which reaches 550,000+ high-value buyers each month and delivers 12 million impressions across the globe. Additionally, listings will also be syndicated on Bloomberg’s Property marketplace by JamesEdition, which has 75.2 million users worldwide — many of them high-net-worth individuals.
What’s your favorite thing about the new JamesEdition partnership? What JamesEdition does is that it connects my listings with other luxury goods that my clients want or use, whether it’s yachts or a private jet. To see their homes featured alongside these other luxury categories makes my clients feel like they are in good company.
Why do you feel the partnership gives you a competitive advantage? When you work in the luxury real estate world, it’s already a tight-knit buyer pool to begin with — so it’s a major plus any time you can expand and enhance the services that you provide to new and existing clients.
Is there anything people should know about the new partnership? One unique element of the partnership is that it is exclusive. The Coldwell Banker brand is the only top real estate brand to have its logo present on each listing in the search pages and office page, allowing for all offices within the Coldwell Banker Global Luxury network to take advantage of these benefits. There’s also an opportunity for agents to work with a JamesEdition representative to develop related content for special listings. Having access to online content opportunities is so important right now, especially in this new virtual selling environment.
What’s your advice for agents new to the JamesEdition platform? I would advise them to read up on the JamesEdition and what it can do for them. When you have clients sitting in front of you at a listing presentation and you can tell them that their listing is going to be seen by 75 million eyes worldwide, that is very powerful.