Name: Danny Hertzberg
Office: Coldwell Banker Realty
Location: Miami Beach
Years in Real Estate: 10
Trick of the Trade: One Million Impressions
Best Use: Digital marketing campaigns
How it works The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs, offered exclusively to Coldwell Banker Global Luxury Property Specialists as a value add-on. It allows us to get the most out of our marketing dollars — especially at a time when agents are looking more closely at every dollar they spend. I would encourage anyone who wants to learn more about how it works to check out CB Exchange.
Tell us about how you've used the program I used this powerful program on a listing I had at the Regalia in Sunny Isles Beach. It was a $20 million+ penthouse that we had done extensive print marketing on, and we wanted a strong push in the digital space. The campaign ran from December through February. The sites we targeted were MiamiHerald.com, Sunsentinel.com, PalmBeachpost.com and Bloomberg.com.
What’s your favorite thing about the program? I loved how easy it was to get it up and running. I provided photos of the listings and Coldwell Banker designed the digital ads and handled the entire process from there on out from placing the ads to managing the sites and strategic areas I wanted to target.
Why do you feel the One Million Impressions program gives you a competitive advantage? For me, this program continues to prove why Coldwell Banker is the best brokerage in the game. They provide cutting edge tools and exposure that other brokerages simply cannot achieve or even dream of.
Success story I received multiple phone calls from not just buyers interested in the penthouse but I also received calls and emails from past clients in key markets that were impressed to see the digital blitz campaign. One Million Impressions is a powerful combination, which exposes your listing to the right potential buyers and at the same time keeps you top of mind with your clients.
Words of advice Digital advertising can be unchartered territory for many agents who are accustomed to marketing the old fashioned way, but the truth is, the world has rapidly changed and digital marketing has become the key driver in luxury real estate. If you have a special listing that warrants a rapid and comprehensive digital marketing launch, the One Million Impressions program will deliver!