The last year and a half has been a lesson in what matters most. Being homebound for much of this time, we all had to learn to refocus and redefine what we value most in life. Family, health, home. The essentials.
As the North Star of the real estate world, the Coldwell Banker® brand has been guiding people toward home for well over a century. When I say “home,” I also mean it in a symbolic sense. We want our clients and affiliated agents to feel at home with our brand, culture and values. Our depth of care, our suite of production-boosting resources and our inspiring culture make this company an extraordinary home for real estate professionals and their clients. This is true at the Coldwell Banker Global Luxury® level, too.
Building on the success of our “Coldwell Banker Way” campaign, our forthcoming “Defining Luxury” video series and content partnership with Modern Luxury bring this all-important message to the world of high-end real estate. Debuting later this summer, this unique program gives Coldwell Banker’s best and brightest a stage on the largest luxury media platform, spanning 48 websites in 22 markets and reaching a digital affluent audience of 50 million in the United States. Beverly Hills-based Global Luxury Ambassador Jade Mills will kick off the series at an epic modern view compound on world-famous Blue Jay Way, offering the epitome of the L.A. lifestyle. She’ll be talking about the art of working with VIP clients and representing A-list listings. The No. 1 agent in the entire Coldwell Banker network, Carrie Wells of Aspen, will follow up with an exploration of the resort towns trend as she walks viewers through one of her stunning designer listings — a “Colorado Home of the Year” nestled at the base of Smuggler Mountain. Then comes Ricardo Rodriguez of Boston-Back Bay, who will cover luxury urban renewal and what’s ultimately selling in cities right now. These ambassadors will serve as guest editors to Modern Luxury, shining a spotlight on the most prized homes in their listing portfolios as well as their personal expertise, industry authority and current trends driving luxury real estate. The videos will live on Modern Luxury websites across the country, driving visitors to the Coldwell Banker Global Luxury website. We are very excited about this upcoming content program and its power to highlight our brand’s most essential values: home, integrity, ingenuity and excellence. It’s yet another tool we have added this year to our powerhouse portfolio of elite marketing platforms and partnerships for Global Luxury Specialists.
The changes that occurred in the real estate industry over the last year have been profound. Yet at the end of the day, people still prize expertise, knowledge and professionalism as they navigate the process of buying and selling — even more so when it comes to homes in higher price points. Home is the most important thing in our lives, and that is true across all wealth brackets. It’s the place we long for at the end of the day and the place that holds all we love and cherish. The mission of Coldwell Banker Global Luxury Specialists is to bring the joy of home to every one of our clients with unrivaled expertise, passion and energy. That’s what defines our brand at the most basic level, and that’s what matters.
David Marine is Chief Marketing Officer for Coldwell Banker. He has over 20 years of experience in the digital, content and social marketing space. When he’s not obsessing over telling the story of the brand, he’s focused on training four young padawans at night and raising four boys with his wife, Wonder Woman.