We all know how competitive the luxury real estate industry can be. In many ways, competition can be positive. It breeds innovation. It pushes us to look for new avenues of business, to search for better technologies, to find better ways to connect affluent clients with top real estate talent. The Coldwell Banker® brand may be a leader in luxury real estate, but we are not resting on our laurels. We are constantly looking for new opportunities for growth and connection.
One example is our sponsorship of the Luxury Property Show Shanghai 2019, set for December 6-8, 2019, in China’s commercial and financial capital. We are proud to be a part of such an elite global luxury real estate exhibition. It’s not only a chance to bring the power of the Coldwell Banker Global Luxury® program to an Asian audience, but it also allows those agents who work in markets with heavy Asian investor influence a chance to add new global contacts to their network and gain a better understanding of how best to serve these influential clients. The Luxury Property Show Shanghai is one of many powerful events that give our agents a chance to shine on the international stage. How many real estate brands claim they are global but can actually back it up with action? Not many. The Coldwell Banker brand is global in more ways than one — from our involvement in premier international networking events to our 3,000 offices worldwide.
Another area of growth for us is our continued launch of specially branded Coldwell Banker Global Luxury offices. In fact, we just added two new offices in Westport, Connecticut, and now in Hinsdale, Illinois. With the addition of these offices, we have nearly a dozen Coldwell Banker Global Luxury offices worldwide, with more to come. Our physical presence in these markets shows our commitment to our affluent clients and to our agents: We are wherever luxury is.
Last but not least, we continue to evolve our agent support systems and marketing resources. The latest example is our October launch of “A Look at Wealth” report, a supplement to our popular annual market report. I can’t reveal much about what we’re covering this year, but I can tell you that we’ll be taking a close look at the largest and soon-to-be wealthiest group of future real estate investors in the United States! Trust me when I say that you will not want to miss this report. It’s a must-read if you want to stay relevant in the luxury real estate world in the next 10 to 20 years. You’ll be able to get a special peek at all the interesting facts and data we gathered in the upcoming issue of Homes & Estates, set to hit newsstands in October. (Should I mention that the magazine is yet another opportunity we provide our agents to expose their top listings to an affluent audience all over the world?)
Looking for opportunities for new business, new connections and new markets continues to drive us forward at Coldwell Banker. We’ve been doing it for 113 years, and we’re going to keep on doing it, now and in the future. Competition truly makes us stronger.
Craig Hogan is the vice president of luxury for Coldwell Banker Real Estate LLC and a 20-year real estate veteran. When he is not traveling or offering his insights on high-end real estate trends, he spends time in Chicago, where he enjoys walking his rescue dog Cooper along the lakefront, collecting wine and satisfying his real estate “addiction” with a luxe open house tour or two.