Two of luxury real estate’s legendary brands have joined forces in one of the most legendary cities in the world.
Coldwell Banker Real Estate, LLC and Warburg Realty, a legacy New York firm, have aligned together to form Coldwell Banker Warburg. The new powerhouse Coldwell Banker Warburg will be fully rebranded in January of 2022, following filing with the state of New York.
Warburg Realty and Coldwell Banker each bring more than 100 years of industry experience and success, originating from opposite coasts of the country. The companies were established within a decade of each other, Coldwell Banker in San Francisco in 1906 and Warburg Realty in New York in 1896. The newly combined entity is thus grounded in 240 combined years of industry knowledge and proven track records of excellence.
The acquisition is significant for the Coldwell Banker Global Luxury program. It will be the first acquisition to be fully branded under the Global Luxury banner, bringing a New York presence to the best-in-class marketing platform’s portfolio of client services in such markets as Los Angeles, Aspen, Colorado and Miami.
Coldwell Banker President and CEO M. Ryan Gorman called the acquisition “a groundbreaking moment” as the expansion into Manhattan solidifies the brand’s “presence in the New York luxury real estate landscape.” Gorman viewed the alignment of the two brands as symbiotic. “With its storied legacy and tradition of extraordinary service, Warburg has earned significant respect from customers, colleagues, and me. We have a strong personal relationship, and I have deep admiration for Frederick and the entire Warburg team.”
Chief Executive Officer of Warburg Realty Frederick Warburg Peters, along with his management team and elite brokerage force, will remain with the newly combined company. Warburg Realty will retain its two prime office locations, comprising more than 120 affiliated sales professionals. Warburg Peters, a 40-year real estate veteran, regarded the partnership as a way to continue his legacy of elevating integrity and professionalism in the real estate industry. “Working with the Coldwell Banker brand, I am giving Warburg agents the finest tools to create even more value for our clients and customers. I know this joining of congruent brands will benefit us all,” he commented.
For over 120 years, Warburg Realty has defined the highest standard in luxury real estate brokerage and has built, managed, and brokered many of New York City’s most prominent houses and apartments. While Warburg has maintained a cutting-edge profile and constantly adapted to an ever-changing industry, the addition of the Coldwell Banker brand’s cutting-edge suite of marketing, education, and state-of-the-art technology tools will enable the firm to even more effectively spread its wings. Led by CEO, broker, and real estate innovator Frederick Warburg Peters and headquartered on Madison Avenue, the company’s affiliated agents are strategically located across Manhattan to ensure every client has seamless access to the city’s finest properties.
Warburg Realty luxury agents are leaders in the New York Market and this partnership will provide them with the Coldwell Banker brand’s powerful Global Luxury certification program and access to a global network of luxury experts to better serve their high-net-worth clientele. The Coldwell Banker Global Luxury program represents over $168 million in sales volume daily based on 2020 data. Having a New York presence will significantly strengthen the company’s global position while reinforcing Warburg’s leadership in the New York luxury space.