Ask a top Coldwell Banker Global Luxury® Property Specialist what’s the secret behind their success, and they might reveal a surprising secret: Resilience often matters more than talent.
Like diamonds, the best agents don’t sparkle and shine from the start; they are transformed by intense pressure. The diamond’s resilient nature makes it stable, pure and strong – and those are the very qualities I see in many of our Luxury Property Specialists this year. Today’s real estate market has presented them with a new kind of pressure, and they are rising to face new challenges and obstacles with incredible pride and power. New diamond agents are being formed as we speak.
Resilience can be learned. This is one of the guiding principles behind the Global Luxury program: learning, sharing and passing down knowledge from agent to agent. We create opportunities for greatness to develop naturally in people. From publishing groundbreaking data-driven reports and proprietary publications to hosting VIP in-person networking events, the Coldwell Banker Global Luxury team is always looking to offer our agents the resources that they need to not only survive but thrive at the highest echelons of real estate – even in challenging times.
Our latest summer issue of Homes & Estates shines as an example of our marketing brilliance with so many amazing original editorials and properties for sale, showcased to affluent Wall Street Journal and Unique Homes audiences. It’s one of my favorite issues to date! Make sure to view our full digital edition here, and share it with your clients.
Some new and exciting things are still to come for the Global Luxury program too. GenBlue, set for October 16-19, 2023 in Atlanta, promises to be a premier event for Global Luxury. Spoiler alert: we’re giving Luxury Property Specialists a special and exclusive networking day so they can get the most out of Coldwell Banker’s biggest in-person event of the year. There’s much more still to come!
Diamonds have come to symbolize the best and the highest without compromise. This perfectly describes a Coldwell Banker Global Luxury Property Specialist and the Coldwell Banker Global Luxury program.