As the year comes to a close, I enjoy looking back at our 2019 luxury road map for a reference of accomplishment. I traveled around the world 2.8 times to 51 cities and three different countries this year, giving me a truly global perspective of the Coldwell Banker Global Luxury® program and where we stand in the luxury real estate world. I can say — without a doubt — that we met all our goals for 2019 and more. Here are the highlights from my point of view.
1. We expanded the global reach of Homes & Estates.
We have turned the Homes & Estates program into an invaluable asset for our agents and clients. In fact, the Unique Homes Global magazine just launched this month and provides an additional readership of over 100,000 in more than 80 countries worldwide. Homes & Estates begins on Page 143 of this special issue and runs for 170 pages, making up approximately 50% of the magazine! The special H&E Shanghai edition upped the cool factor for our agents in markets that have attracted high Asian interest. The cover is stunning. It has been incredibly well received by those who participated, and we look forward to repeating our success next year.
2. We created more international networking opportunities for our agents.
We closed out the year with our first-time sponsorship of the Luxury Property Show Shanghai 2019, which took place last week on December 6-8, 2019. Not only was this event a chance to expose the power of the Coldwell Banker Global Luxury program to an Asian audience, but it also gave our agents an opportunity to network with other global contacts and learn how best to serve their Asian clientele. I’ve always said that luxury and global go hand in hand, and this event was one of many instances where we gave our agents the opportunity to shine on the international stage. As David Riker said, “The LPS Show offered us an incredible opportunity to connect in person with luxury buyers and sellers from the China market. Some events like LPS are just about brand building. This event quickly became about doing transactions and really added to the overall excitement of the event.”
This year, we invested more resources than ever before into sponsoring and attending industry events such as NAGLREP 2019 in Palm Springs, Leaders in Luxury in Palm Beach, and the 2019 AREAA National Convention in Boston — to name only a few. Within our company, we hosted the Blue Spirit conference in Lisbon in June, welcoming over 300 participants, including affiliates and agents of Coldwell Banker Spain, France, Turkey, Cyprus, Portugal and Italy. I attended, along with Jade Mills, a Global Luxury Ambassador and the No. 1 real estate agent in the nation for the Coldwell Banker® brand and for all brokerages nationwide. It was truly a landmark event, and one of the key highlights of the year for me.
These events capture some of my favorite memories of the year. I can’t tell you how much fun we have, connecting one-on-one with each other and other luxury real estate influencers, and how much we learn. Our visibility at these events allows us to be perceived as a true leader in high-end real estate. Plus, we always gain useful information that we can leverage to enhance the luxury real estate experience for both our clients and agents. It’s one of the ways we stay at the top of our game. Expect more of it to continue in 2020!
3. We expanded the footprint of our branded Global Luxury offices.
New branded offices debuted in Greenwich, Chicago, San Antonio, Seattle, Hinsdale, Barcelona, Paris, Biarritz, Rome, Ibiza and Thailand, with more offices slated to open in prime luxury markets across the United States and the globe in 2020. These offices physically express the legacy and history of the Coldwell Banker Global Luxury program through consistent design — so that no matter where you are in the world, you know that you are stepping into a Coldwell Banker Global Luxury office space. We want to give our Global Luxury Specialists a state-of-the-art office and luxury clients a reason to come back and sell with us again and again — and that’s exactly what we have done this year.
4. We built on the success of our Global Luxury certification courses.
I didn’t think it was possible to improve on our already successful luxury certification courses, but we managed to outdo ourselves in 2019! Our luxury certification program is easily one of the most unique, rigorous and successful in the industry today, because it is taught by Global Luxury Specialists who sell in the top 5% of their markets. Our expanded Global Ambassador program, consisting of 18 industry veterans from around the world who land in the top 1% of sales associates, ensures that our newest members of the Coldwell Banker Global Luxury program are educated and trained by the absolute best in the industry.
All our certification courses sold out this year, showing just how in-demand these courses are! The 2020 schedule is out, so I encourage you to register. And for our affluent clients, be sure to consider a Coldwell Banker Global Luxury Specialist for your next real estate transaction.
5. We leveraged big data like never before.
We have been made it our mission to deliver industry-leading products. Two signature data-driven resources are “The Report” and “A Look at Wealth.” This year we were totally blown away by the response we received from our October report, “A Look at Wealth 2019: Millennial Millionaires” (ALAW). It was easily our most talked-about report yet, with more than 100 media hits, from broadcast media to top-tier media and the trades, and over 240 million media impressions. In fact, it was the No. 1 press launch of the year for the entire Coldwell Banker brand!
Hot off the heels of our success with ALAW, our team is currently preparing our annual findings for “The Report,” which will be released in February 2020. We’re determined to make an even bigger bang with big data next year!
6. We supported our agents in more ways than one.
Last but certainly not least, I want to emphasize how much support we give to our agents. This year was no exception. Support came in many forms, whether it was through cutting-edge tech tools like WealthEngine and the CBx Technology Suite of products or through our participation in special events about which our agents care.
This year, for example, I was honored to march in the first-ever WorldPride March in New York, alongside hundreds of other Realogy executives and employees. Realogy is a company that truly walks the walk. We should be proud that we work for a parent company that believes in diversity and equality for all.
Until next year.