Huntington Beach is a postcard-worthy picture of Southern California living at its best: 8.5 miles of uninterrupted public coastline, 67 parks, expansive white sand beaches and surfable waves all set against the backdrop of year-round sunny weather. Sukie Fee (who is known simply by “Sukie”) is all too familiar with the Huntington Beach promise of the “Endless Summer.”
As founder and owner of SeaCliff Realty, Inc., Sukie knows everything about the beachside town. The best beaches. The latest restaurants. The hidden real estate gems. Sukie and the 25 agents from her team at SeaCliff Realty in Huntington Beach closed $86.5 million in volume last year, according to the MLS and Real Data Strategies. In operation for approximately 22 years, SeaCliff Realty has been ranked the No. 1 non-franchise real estate company in Huntington Beach for over six years. Sukie herself has been ranked No. 1 for the most listings sold in SeaCliff area of Huntington Beach since January 1, 2000. She has also worked with nearly every major new home builder/developer in the SeaCliff/Huntington Beach area as an on-site sales manager, sales trainer, troubleshooter or outside consultant. She is so well-known in the tight-knit SeaCliff community that leaders at Coldwell Banker Residential Brokerage took notice. Recently, Fa Karamzadeh, manager of the Huntington Beach office, recruited her team to join forces with the Coldwell Banker® network and the Coldwell Banker Global Luxury® program.
“After being contacted by more than several large companies, there was no contest based on the facts, numbers, integrity and tools,” reveals Sukie. “I could have chosen any brokerage. But I confidentially chose to partner with Coldwell Banker because of its integrity, powerful brand recognition, elite luxury marketing program, national and global reach, technology and superior support. My alignment with the Coldwell Banker network will further enhance my team’s offerings and ability to successfully market my clients’ properties in a changing real estate landscape.”
As Sukie observed, new digital technologies are dramatically shifting the way real estate business is being conducted. “The changes to our industry are happening so rapidly,” says Sukie. “Homebuyers and sellers are becoming more and more tech savvy. They expect their real estate representatives to come to the table with a certain caliber of digital tools. For a non-franchise brokerage owner, it can be challenging to keep pace with all of the real estate technologies being developed. I knew I needed to make the move to a larger real estate brokerage that had the sophisticated technical tools I wanted to offer my agents and my clients.”
In addition to Coldwell Banker’s award-winning portfolio of digital platforms and mobile apps, Sukie was impressed by the brand’s expansive global network. With 710 offices outside the U.S., she is now able to reach more potential buyers to market her listings — especially her high-end listings marketed through the Global Luxury program. “Because Coldwell Banker is the most viewed real estate brand online, that means my clients’ homes will have more eyeballs on their house,” she says. This is key, she adds, because luxury real estate is not just local, but global. “Today’s affluent buyers can come from anywhere.”
To coincide with her historic move to Coldwell Banker Residential Brokerage, Sukie has appointed her daughter, Chelsea Roger, as a partner at SeaCliff Realty. Roger has worked at SeaCliff Realty for more than 18 years and previously served as president. According to Sukie, “Chelsea has an incredible amount of experience and knowledge. Elevating her to a position as my business partner will allow us to best serve our clients together.”
The existing SeaCliff Realty office at 2130 Main St. Suite 150, located within walking distance to the Coldwell Banker Residential Brokerage Huntington Beach office, will remain in the same space and now operate under the Coldwell Banker name, strengthening the brand in the community.
“This union is a win-win,” notes Karamzadeh. “When you marry one of the most iconic brokerages and agents in Huntington Beach real estate history with the largest and most historic marketing and advertising brand in luxury real estate, opportunities abound for all, especially our clients. I’ve been fortunate to work with and support some of the best agents in our industry and I am very excited to support Sukie, Chelsea and the agents from SeaCliff as they continue to provide the best possible client experience.”
If you’re fortunate enough to be an affluent buyer or seller in Huntington Beach and have SeaCliff Realty as your representation, having the best possible client experience shouldn’t be too hard.