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The Language of Luxury

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Editor's Note

The month of September marks the debut of our long-awaited fall issue of Homes & Estates. This particular edition of the magazine stands out for a few reasons. First, it represents the official return of our partnership with luxury publishing powerhouse Unique Homes. This is an important milestone, because it not only underscores our commitment to our top Previews® property specialists, but also to solidifying stronger luxury ties around the globe.

This brings me to the second reason this upcoming magazine is so special. Our team worked tirelessly to expand the magazine’s global reach so we could put even more copies of Homes & Estates in front of the world’s wealthiest players. We will have a presence in 645 Barnes & Noble stores coast to coast. We’ll also be on newsstands in Canada, Mexico, Europe, Asia, the Middle East, Australia and South America. Our magazine will be mailed directly to high-net-worth individuals in the United States with a minimum home value of $2 million and a minimum net worth of $25 million, and will be inserted in Unique Homes, which has a readership of more than 100,000 in more than 80 countries. And in an effort to fine-tune the program to the benefit of our agent-advertisers, they can now customize a magazine mailing to the most important clients in their network.

The magazine has been a true labor of love for our talented and passionate group. Needless to say, I can’t wait to unveil the fall issue to you at the end of this month.

Of course, Homes & Estates is just one of the many powerful global luxury initiatives that the Coldwell Banker® network has in our arsenal. Previews Inside Out continues to impress our readers and grow its affluent readership, thanks to popular property features such as “10 over $10 Million.” As well, our “Home of the Week” series – promoted on the Previews Facebook page and beyond – is our most-viewed video asset, with several videos hitting nearly 200,000 views in one week. I’d also like to point out that Previews’ social media reach has increased by an astonishing 863% year-over-year, to date. These accomplishments speak to the unparalleled reach and influence of our brand. We are truly capable of crossing oceans, continents and even language barriers!

All of these efforts reveal just how committed we are to creating a powerful communication platform that resonates on a personal level with today’s global buyers and sellers, while delivering it to them in a consistent way. That’s what speaking the language of luxury is all about.

Craig Hogan is the vice president of luxury for Coldwell Banker Real Estate LLC, and a 20-year real estate veteran. When he is not traveling or offering his insights on high-end real estate trends, he spends time in Chicago, where he enjoys walking his rescue dog Cooper along the lakefront, collecting wine and satisfying his real estate “addiction” with a luxe open house tour or two.

 

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The Language of Luxury

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