The countdown has begun! Our great brand is just weeks away from launching a new expression of luxury. As a global leader in luxury real estate sales, we are excited to finally bring this new expression forward. Since 1933, our mission was to deliver a luxury real estate marketing platform that would be second to none. We have stayed true to this quest, as we sought to enhance the program for the next generation of sales associates and their esteemed clients. During the week of April 11, we will bring our efforts to life across multiple platforms — in digital and print form, in national and local media.
That brings me to one of the cornerstones of our new identity: content. Over the past year, we have invested considerable resources into content marketing efforts, such as our much-lauded Homes & Estates magazine (look for the Spring 2017 issue to drop next month!) and this very blog, which now hosts the popular “Home of the Week” video series. I encourage you to take a look around the blog. For instance, this month’s “10 over $10 Million” edition features some of our most enviable properties yet, whether you’re searching for a waterfront Italian villa in Miami or a Presidio Heights midcentury modern high-rise in San Francisco. Another must-read story is “Renovation Romance,” which features an exclusive interview with Hollywood house-flipping couple Corbin Bernsen and Amanda Pays. Thanks to the enhancements we made this year and the talent of the same award-winning team that made Coldwell Banker® one of the most influential real estate brands on social media, our luxury blog now has a reach of more than one million annually on social media! We will carry this incredible achievement with us as we move the blog under a new name in April. Look for us next month under the new banner ….
Needless to say, I am very excited for the future of luxury at the Coldwell Banker brand. Onward and upward … to the next generation of luxury in real estate!
Craig Hogan is the vice president of luxury for Coldwell Banker Real Estate LLC, and a 20-year real estate veteran. When he is not traveling or offering his insights on high-end real estate trends, he spends time in Chicago, where he enjoys walking his rescue dog Cooper along the lakefront, collecting wine and satisfying his real estate “addiction” with a luxe open house tour or two.