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Seizing the Moment

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Editor's Note

I have the privilege and honor of traveling all over the world to share the power of the Coldwell Banker Global Luxury® program. In the last two months, I have visited resort markets like Telluride, Cabo San Lucas, Key West, Kelowna in British Columbia, Canada. Next on the agenda? Minneapolis in July, Indianapolis in August and Cabo again in November. With all of this globetrotting, I have gained a greater appreciation for the luxury of time. I know it’s not just me. How many of you fantasize about capturing more time spent with your loved ones or more time to pursue your life passions?

We don’t talk a lot about the Coldwell Banker Global Luxury program in the context of time — but it creates so many opportunities for both our clients and agents to steal back those precious moments. The program leverages strategic partnerships with global influencers and brings together powerful portfolio of tools and resources, ranging from print to video, mobile, social media, smart home technology and big data, that allow our Global Luxury Property Specialists to target and reach the wealthiest individuals in the world. The idea is that they can work smarter, not harder, and deliver quality, not quantity to our esteemed clients.

Take our much-lauded — and now, award-winning — Homes & Estates magazine, published four times a year by our partner Unique Homes. Our gorgeous flagship magazine just took home Gold for Best Magazine at the ASTRA Awards, which is sponsored by the New Jersey Communications, Advertising and Marketing Association!

Very soon, we’ll be unveiling the summer 2018 edition of the the Wall Street Journal supplement, which is targeted and delivered to the wealthiest ZIP codes in the United States. I’m very proud of this issue — namely because it embodies so much of what our program is all about. You start with the trust and name recognition of the Coldwell Banker® brand, then you add an international media powerhouse with one of the world’s most affluent and influential audiences, plus the local expertise and talent of our well-connected network. The result is that we can broadcast our clients’ listings to the individuals and households that are most likely to purchase a home in the top echelons of the market. Here is a sneak peek at the stunning cover of the forthcoming magazine:

We continue to empower our brokers and agents in other ways too, so they can effectively generate more leads, close more sales and be more productive. We recently unveiled CBx Seller Leads, a tool that combines big data, machine learning and predictive analytics to help our agents identify potential sellers and convert them into clients — before they have even expressed an interest in listing their homes for sale or even requested a price estimate. Just like the CBx Listing Experience, CBx Seller Leads utilizes information pulled from publicly available sources such as ESRI, Experian, OnBoard Informatics, Realtors Property Resources and the U.S. Census Bureau to accurately identify sellers on the cusp of listing their home. It’s already been so successful. For example, a one-year pilot trial in 16 select markets yielded a conversion rate of 5 percent. As Andrew McGranaghan of Coldwell Banker Wallace & Wallace in Knoxville, Tenn. told Inman News recently, the CBx Seller Leads tool has given him back at least 10 hours a week (or two hours per day).

“Instead of targeting a specific area, I’m actually targeting people who are likely to sell before they’ve expressed an interest or before other agents realize they’re likely to sell,” he said. “So I’m able to get there first with my marketing campaign and cold calling. I’m able to cultivate that relationship and get more listings.”

As we all know, time is the ultimate luxury. And, the Coldwell Banker Global Luxury program intends to help you capture it, no matter where you are in the world.

 

 

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Seizing the Moment

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