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Pampered Pets: A Growing Trend

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Author, curator, art director of Muji, and renowned designer, Kenya Hara. Acclaimed architect and 2014 Pritzker Prize-winner, Shigeru Ban. Visionary architect and designer of London’s famed Serpentine Gallery Pavilion, Sou Fujimoto. They’re just a few of the participants in the new book, Pet-tecture: Design for Pets. Would now be the appropriate time to say that design has gone to the dogs?

It’s also gone to the cats and the birds and the fish and the horses, too, if we’re using Pet-tecture’s 200+ showy examples as a guide. Truth be told, the book, with its pretty pictures of pretty things designed for pets (and pet-lovers), is endemic of an industry trend that goes beyond a cool, suspended cat bed here and an eye-popping fish tank there. It’s all about the pampered pet today—a trend so pervasive that homebuilders and developers—and even high-end rentals that once all-but-shunned anyone that didn’t walk upright—are essentially rolling out the grass (and, often, faux grass) carpet.

Appealing to pet-lovers isn’t just sweet; it’s also smart. According to the American Pet Products Association’s most recent National Pet Owners Survey, 68 percent of U.S. households own at least one pet, growth of 22 percent over the past 20 years. That’s approximately 85 million families who consider their pet a part of the family and who, increasingly, have luxury residential options that embrace the whole brood.

Condo and apartment amenities

“In an effort to court pet-loving house hunters, new high-end developments in several big cities now offer lavish hangouts for the four-legged, from rooftop dog parks to doggy club rooms and swimming pools,” said the Wall Street Journal. That includes City Market at O in Washington, D.C., with its rooftop dog run. At the 56-story condominiums, The Austonian in Texas’ capital city, two-legged individuals get to make use of the fully outfitted fitness center, the 12,000-square-foot, 10th-floor lawn, and the 75-foot saltwater lap pool and spa, plus luxe cabanas, and outdoor kitchens and fireplaces. For the four-legged set: an indoor dog grooming room and an outdoor dog park.

Want to live at MiMa in New York’s Midtown neighborhood? Thanks to the building’s pet-loving developer, Related Companies, your pup can live as lavishly as you, with a members-only dog club on site. “Owners can relax with their pets on a terrace, where a dog-bone-shaped pool is available for use in the summer. In an indoor day-care facility, run by trained ‘dog whisperers,’ owners can schedule play dates with other pups who are members of the club, as well as yoga classes and treadmill sessions,” said the WSJ. “Dog City membership costs $250 a year and includes a monthly ear wash and ‘pawdicure,’ as well as daily report cards on pet behavior. Services such as monthly walking packages and overnight dog sitting can be purchased by all residents.”

New-home developers

Walk through many of today’s upscale model homes and you don’t just see gleaming kitchens, tricked-out home theaters, and themed kids’ rooms. In an effort to recognize how people really live today, builders and developers are also focusing on pets. This manifests as a combination of function and fanciful design elements.

Dog showers are showing up not just in custom residences but also in homes from high-end production builders like Arizona-based Camelot Homes and national builder Toll Brothers. Camelot also takes the local desert climate into account, offering “the option of paver driveways and front walkways. Pavers are known to retain less heat than asphalt driveways and, as a bonus, it has the potential to elevate the exterior of your home.”
New-home buyers are also being surprised with trending features in model homes like built-in feeding zones and “dog dens,” that turn the unused area beneath the stairs into a puppy hideaway.

Of course, if you want to keep the structure of your home intact and simply add in some plush pet items to the décor, you have more options than ever. Why not build this modern doghouse for your pup in the backyard? For $3,500, you get a deck, cedar shingles, planter boxes, a window, and “low pitched roof and eaves that allow for a shaded interior while providing passive ventilation for the pup to stay cool.”

You could also hold out for this noise-canceling kennel from automaker Ford, which, in addition to showcasing some high style that will look right at home in your luxury space, was designed to protect sensitive doggy ears. “The idea was inspired by the noise-canceling technology that we have introduced to the Edge SUV, that helps to ensure quieter journeys for drivers and passengers,” they said. “When microphones pick up high levels of noise from the engine or transmission, this is counteracted using opposing sound waves from the car’s audio system. The noise-canceling kennel is the first in a series of initiatives—called Interventions—that applies automotive know-how to help solve everyday problems.

It’s just a prototype for now, but you can add your, “Please make this!” comment to the growing thread on Ford Europe’s blog post here.

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Pampered Pets: A Growing Trend

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