The Coldwell Banker® brand turns 111 this month. In honor of our anniversary and long track record of innovation in the real estate industry, our team recently launched the all-new Coldwellbankerinternational.com site, giving consumers around the world a consistent experience to search for real estate, regardless of price point. This slick new website, along with our revamped Coldwellbankerluxury.com domain, is yet another reminder of the power and strength of the Coldwell Banker network.
Since 1906, Coldwell Banker has been a known and trusted real estate brand the world over. It’s not simply a company of loosely affiliated franchises cobbled together under one banner — but a real global network of highly connected real estate experts who share the same values and belief in excellence in service, right down to the business cards we use and the strategic marketing packages we offer our clients. The beauty of working with the Coldwell Banker brand is that we are one of the only real estate brands that fuse global power with local expertise. The beauty of working with Coldwell Banker is that we are able to consistently deliver the same exceptional consumer experience, regardless of geography.
Take a look at the latest issue of our Coldwell Banker Global LuxurySM blog, and you’ll see this consumer experience shine in a whole other light. Each month, we bring you regular series like “Home of the Week” and “10 over $10 Million,” which highlights the newest ultra-luxury listings marketed through the Coldwell Banker Global Luxury program. We also keep our pulse on what’s new and happening in the luxury lifestyle arena — whether it’s the Ritz-Carlton’s posh new yacht collection or an insider’s look at VIP events like The Quail during Monterey Car Week. These stories unite us. These stories reveal what luxury living is all about, and in turn, what our Luxury Property Specialists are about.
I have long held the belief that a luxury brand is only as strong as the people behind it, and thankfully for all of us, the Coldwell Banker brand reinforces this core principle at virtually every level of our business. As we continue to educate our Luxury Property Specialists and share the advantages of our revamped Coldwell Banker Global Luxury program this year, I have had the privilege of traveling all over the globe and meeting many of our affiliates in and outside the United States. In each city, I am always awed by the universal power of the Coldwell Banker network to bring people together across borders, languages and even currencies. We are truly one.
Here’s to another one, Coldwell Banker! Happy birthday!