Recently, I had the pleasure of leading the International Masters Event on behalf of the Coldwell Banker® brand in beautiful Barcelona. This city is modern and vibrant, and always seems to have the pulse on what’s new and what’s next. I cannot think of a more fitting city to show off the Coldwell Banker brand’s robust global operations, and our influence in the luxury real estate space.
The three-day meeting, which took place at the gorgeous Hotel Majestic, drew together our company’s real estate masters from 11 different countries. I led a discussion about the current state of the luxury market, and rolled out our new, enhanced luxury marketing program, Coldwell Banker Global Luxury℠.
Attendees heard about the new international websites we’re launching across the network for an enhanced affluent consumer experience. They were also reminded that these websites will link to the brand-new luxury site, www.coldwellbankerluxury.com, which connects Luxury Property Specialists across 3,000 offices in 49 countries and territories on one platform. To cap off the memorable gathering, we took a tour of some of the most exclusive listings on the market in Barcelona — one of the most exceptional gathering of homes I’ve seen! Many of those in attendance were thrilled by what they viewed as an opportunity to grow in their profession, and bask in the splendor of this amazing city!
As the host Francoise Carriere, CEO of Coldwell Banker Spain and Andorra, told me: “It was joy to bring together so many international attendees in Barcelona — including Charlie Young, President and CEO of Coldwell Banker Real Estate LLC, Michael Fischer, the Chief Operating Officer of the multinational, David Riker, the Vice President of Global Operations and Craig Hogan, Vice President of Luxury. The Spanish head-office became a place of exchange of ideas, experiences and anecdotes that entertained and enriched all the participants. It was such a great opportunity to meet face-to-face people with whom email or phone are the usual methods of communication. All of the participants received relevant inputs on how to build their value proposition and information on digital marketing tools enhancement, which are so important in their day to day business. It was a huge success.”
Cassiano Sabatini, vice president of Coldwell Banker Italy, agreed, saying: “I am incredibly proud to be part of a company who made it possible to present a modern expression of luxury with Coldwell Banker Global Luxury Program. Coldwell Banker’s international meetings are special opportunities to understand what our mission is. It’s also a time to spend networking, and sharing experiences and values.”
The CEO of Coldwell Banker Thailand, Adam Taugwalder, too, mentioned that he felt energized and inspired about the global connections made possible by the Coldwell Banker network. He was particularly excited about the new identity for the Coldwell Banker Global Luxury program, and what it would mean for his global business.
“I believe the new identity will greatly enhance our positioning internationally as a global leader in luxury real estate,” he said.
As I sadly left Barcelona and returned to Chicago, I felt nothing but gratitude for the connections made and relationships strengthened by this world-class event. To gather together with so many talented and dedicated professionals in one of Europe’s finest cities is a special opportunity. I return to Adam’s final words: “A luxury network is as only effective as the people involved, and having spent three intensive days together in Barcelona, it will certainly enhance the bond and shared values of the Coldwell Banker family, which can now be passed on to each office within the different regions.”
Global — that is the Coldwell Banker difference.
Craig Hogan is the vice president of luxury for Coldwell Banker Real Estate LLC, and a 20-year real estate veteran. When he is not traveling or offering his insights on high-end real estate trends, he spends time in Chicago, where he enjoys walking his rescue dog Cooper along the lakefront, collecting wine and satisfying his real estate “addiction” with a luxe open house tour or two.