Today, Coldwell Banker Real Estate LLC announced its 2018 year-end sales volume reporting a six percent year-over-year growth of $1 million+ transactions worldwide. Coldwell Banker® affiliated agents conducted approximately 30,500 transactions of homes priced at $1 million or more in 2018, more than any other real estate brand.
On average in 2018, the Coldwell Banker brand sold approximately $161.8* million in $1 million or more luxury homes every day, with an average sales price of $1.9 million.
All $1 million+ properties listed with a Coldwell Banker affiliated agent have access to a best in class suite of marketing tools under the Coldwell Banker Global Luxury® program. The program equips its thousands of agents globally with a wealth of knowledge and resources to succeed in a competitive luxury market. These resources include: the brand’s distinguished luxury certification course, which nearly 1,000 affiliated agents completed in 2018 alone, an alliance with the Institute of Luxury Home Marketing, which provides industry insights for the program’s existing research assets like The Report: State of Luxury 2019, and international syndication of $1 million+ listings through the program’s relationship with List Hub Global.
As Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC, noted: “The Coldwell Banker Global Luxury program is the preeminent marketing program for Coldwell Banker Real Estate that connects the Gen Blue® network with the world’s most affluent clientele. The prestige of this program has continued to grow because of the top-notch talent in the Coldwell Banker network. The value of luxury properties we touch is astounding and our agents understand the true value of a high-end home like few can. Our agents are dedicated to the details and when you work with us you get white glove service, access to the best data and insights and incredible marketing prowess.”
Adds Charlie Young, president and CEO of Coldwell Banker Real Estate LLC: “The Coldwell Banker brand has stood the test of time as a 112-year-old company that continues to make waves in the real estate industry. To see the Coldwell Banker Global Luxury Program in its second year in 2018 exhibit such tremendous success with invaluable resources like “The Report” and esteemed training through the luxury certification course is unprecedented. I couldn’t be prouder of what this program’s accomplished and will continue to achieve for years to come.”
Jade Mills, the top-producing Global Luxury Property Specialist with Coldwell Banker Residential Brokerage in Beverly Hills, Calif., finds that the brand’s tools like “The Report,” are key to her business strategy. She commends the Coldwell Banker Global Luxury program for always making the latest industry data easily available. This support gives her an edge with clients and has kept her selling with the brand for 27 years.
Another powerhouse team, the Nelson Luxury Real Estate Group, which closed more than $40 million in transactions from December 2017 to December 2018, made the jump from Compass to Coldwell Banker Real Estate in late 2018 for the brand’s legendary reputation and personal touch.
The Global Luxury program launched in April 2017, replacing the former Coldwell Banker Previews International® program. This change reflected the globalization of modern luxury and the Coldwell Banker footprint spanning 3,000 offices across 44 countries and territories.
If you would like to know more about what it means to be a Coldwell Banker Global Luxury Specialist, visit cbglcareers.com.